Our motivation for starting a coffee roastery in Kemi is based on a long history of drinking coffee in Finland. Finns have enjoyed coffee and gathered around this drink in coffee-drinking parties since the early 18th century. Finns consume more coffee per person than the people of any other nation, but very few of those who live in Northern Finland and Lapland enjoy the full flavor of freshly roasted coffee. This is because once coffee beans have been roasted, they quickly begin to lose flavour. Within 10 to 12 days the coffee becomes bland. As suprising as it may be, roasted coffee, like milk, is a perishable good. Because of this, our immediate goal is to open the roastery in Kemi. If successful, it will be the first coffee roaster so far North in Scandinavia